Wednesday, April 7, 2010
It all began inauspiciously as an embarrassing moment for a young advertising executive in 1994. Today, BLACKSOCKS has sold over 1 million pairs of socks, worldwide, in 74 countries. Here is the story of BLACKSOCKS.
After graduating from college with a marketing degree, BLACKSOCKS co-founder Samy Liechti began his career at an advertising agency. One afternoon, he was invited to go to dinner with Japanese business executives that same evening. He ran home to put on proper business attire and grabbed two black socks (or so he thought) from his sock drawer. Feeling good about his career, his corporate attire and the opportunity to have dinner with important clients, Samy was ready to impress his bosses, peers and Japanese colleagues.
A Japanese Custom: Remove Your Shoes
After a successful business dinner, the party was moved to a Japanese tea house, where it is customary to remove your shoes. Samy looked down and a feeling of dread and doom enveloped him. The two socks did not match. Worse yet, Samy’s big toe was sticking out of the faded fabric. There was a large hole in the right sock. He spent the rest of the evening sitting cross-legged, attempting to hide his foot. So much for business etiquette. In the eyes of his bosses and Japanese clients, his status declined - to the bottom of the sock pile. He was just a young, inexperienced executive, with no real style.
As the conversation continued, Samy could only think of one thing. Why wasn’t my sock drawer stocked with matching socks? How did this happen? As the evening progressed, he became more obsessed with this major humiliation. Then he thought of the solution.
The next week he began his research. He was going to figure out a way to avoid sock embarrassments for himself - and the rest of mankind. With all the world’s worries, socks should not be one of them. He came up with the BLACKSOCKS sockscription solution. Not only was he going to develop a fine line of socks - designed for long lasting wear - but in case a sock was lost, or worse yet, had a hole in the big toe (or any toe for that matter), more socks were automatically on the way. Thus the sockscription concept arrived in the world.
Blacksocks.com sent me a pair of black calf socks to review. These socks are super soft and durable. It's my boyfriend's new favorites! There is nothing worse then shopping for his black socks because he's terribly picky! Ladies, I know you feel the same. I love the "sockscription" program they have. For $89 a year, they will send you 3 pairs of socks every 4 months. Ladies, you'll never have to go sock shopping again! They have various heights and materials so there's a type for every man's taste.
And now for the GIVEAWAY!
Three of you will win three pairs of black socks each. This giveaway is open to the USA and Canada only!
Let me know why you want to win some Black socks. Simple I know!
1.) Become a follower.
2.) Post about my giveaway on your blog and link back here. (Include url in comment)*5 extra entries, please post a comment for each entry*
3.) Add my button to your sidebar. (Include url in comment)
4.) Follow me on Twitter (@peachesreviews)
5.) Tweet about this giveaway. You can copy/paste this: Win 3 pairs of black socks from blacksocks.com and @peachesreviews http://tinyurl.com/ygewzhl (Ends 4/21) *You can tweet daily, please post a comment for each with the status link*
6.) Become a fan of Blacksocks.com on facebook
7.) Enter any of my other giveaways. You can view them on my side bar.
Please leave me a comment and your email address for EACH entry that you complete above so I can accurately pick a winner. Winner will be selected at random and will be contacted via e-mail. If I do not receive a response from the winner within 48 hours, I will choose a new winner. This contest ends on April 21st at 8PM EST. Thanks everyone and good luck! This giveaway is open to the USA and Canada only!
Disclosure: I received a pair of black calf socks from Blacksocks.com to review for free. No monetary compensation has been offered or accepted. The opinions above are my own.